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RCI JULY 2014

COMPANY NEWS Wienerberger to build a “housing legacy we can be proud of” with new partnership 012 JULY 2014 RCIMAG.COM towards construction industry sustainability, but actively engage with housing associations and local authorities to create a housing legacy that that we can be proud of.” Andrew Eagles, managing director of Sustainable Homes, said: “We are very pleased to welcome Wienerberger to SHIFT (Sustainable Homes Index For Tomorrow). We believe that Wienerberger products and services can have an extremely positive impact in the sector in helping assist the sector to build new homes and retrofit their existing properties both sustainably and cost effectively. We know that the environmental impacts in our sector, and we are passionate about the potential our products, systems and solutions have in terms of updating, improving and refurbishing the UK’s existing housing stock. Being able to offer both new build and renovation solutions, we are perfectly placed to help to apply a fabric first approach that can transform inefficient, empty housing stock, into fully functional, affordable and environmentally conscious homes.” She added: “By working with an organisation of the prestige and renown of Sustainable Homes, we hope that we can not only contribute to the ongoing efforts Wienerberger has announced that it has become a corporate partner of Sustainable Homes to aid in the promotion of sustainable improvements for the built environment. The company says this is the latest example of its commitment to the issue of sustainable and affordable housing for the future, and was marked by the company’s presence at the Sustainable Homes National Retrofitting Conference on June 4. Annette Forster, director of marketing at Wienerberger, said: “We feel that we share the purpose and goals of Sustainable Homes. Wienerberger is absolutely dedicated to reducing Left: Annette Forster, director of marketing at Wienerberger: “We feel that we share the purpose and goals of Sustainable Homes” company has a long history of sustainability engagement and goals, so we are genuinely delighted to be able to stand alongside it moving forwards.” www.wienerberger.co.uk www.sustainablehomes.co.uk Rebrand creates dedicated roofing brand SIG Roofing & Roofline has announced a major corporate rebrand and restructure to its operations, including a new mission and visual identities. With immediate effect, SIG Roofing & Roofline will be known as SIG UK Exteriors. A total of 45 brands – 34 in the roofing market – have been amalgamated into this newly created company in an effort to create a distinct and defined structure suitable for the company’s range of customers, products and markets. Driven by the brand promise ‘Make it Happen’, the rebrand sees the formation of two main divisions – SIG Roofing and SIG Building Plastics – both held under SIG UK Exteriors. A series of new SIG brands now form part of each division, with each sub-branded by market and business focus. Philip Johns, managing director of the newly formed SIG UK Exteriors, said: “The rebrand and restructure are the positive outcomes of our broadening footprint in the roofing and building plastics market, and our continued growth and increasing recognition and reputation.” SIG Roofing replaces SIG Roofing Supplies and Roofshop, absorbing all roofing branches previously under that name. Three sub-brands for specialist categories of roofing will also fall under this division – industrial roofing, design and technology, and zinc and copper. Mr. Johns said: “SIG Roofing Supplies’ previous assortment of branches and separate identities created confusion and misunderstanding amongst its customers. By creating a dedicated brand for the roofing sector that is instantly recognisable and understandable, we are confident that we can add even greater value to our roofing proposition.” SIG Building Plastics will target the windows, roofline, drainage and sheet materials sectors. The rebrand and restructure follows months of research and is being rolled out across all branches, with Philip Johns, managing director of the newly formed SIG UK Exteriors £3m being invested in changing the look of branches. New signage, instore branding, merchandise and POS displays will all be implemented, while a further £24m is being spent on a new IT system to modernise and improve the company’s service. There will also be heavy investment in staff, who will lead the brand’s new identity. To ease the rebrand process and demonstrate ongoing loyalty to local brands, a transitional phase has been introduced, estimated to be between 12-18 months. Local brand identities will sit alongside the flagship SIG logo during this time, while own brands such as FIX-R and SIGA, and newly acquired businesses will remain outside of this new structure. www.sigroofing.co.uk 3M offer wise choice Bilco will this year mark its silver anniversary in the UK, having spent the last 25 years building a wide portfolio of products and a number of well-known installations across the country. James Fisher, Bilco UK general manager, said: “Over the years Bilco has made great strides in improving safety conditions and providing the industry with high-quality products. Since joining Bilco in 2000, I have been pleased to see that many of the leading architects and contractors consider Bilco the “go to” company for standard, off-the-shelf access hatches and smoke vents.” Mr. Fisher added: “We believe in continually reviewing our products to improve them where possible. “Bilco’s first 25 years in the UK have been exciting and challenging and we are looking forward to remaining at the forefront of access solutions for the next 25 years.” www.bilcouk.com Bilco celebrates 25 years in the UK market The Personal Safety Division of 3M has launched the Wise Choices campaign to address poor approaches to health and safety. In a series of parody videos, featuring Ewen Macintosh – who played Keith in The Office – as a careless purchasing manager, 3M seeks to address the laughable but also recognisable opinion that health and safety and personal protective equipment (PPE) is more trouble than its worth. The campaign aims to help companies understand the various considerations that take place when it comes to occupational health and safety. Comprising a series of ten short videos, each Wise Choices clip focuses on a different element including legislation, the selection of PPE and safety culture. Robert Green from the Personal Safety Division said: “The Wise Choices campaign is an amusing insight into a character’s flawed knowledge and awareness around the decisions that he is taking that directly impact the health and safety of his workplace. However for many it will also echo comments or opinions that they have heard before when a health and safety manager makes a decision which is not adequately supported.” The company developed the video campaign after recognising that health and safety personnel were being challenged on their PPE decisions by their colleagues. To watch the videos and download a free ‘Wise Choices’ pack visit: www.3m.co.uk/wisechoices


RCI JULY 2014
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