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RCI JULY 2014

Zink Copper Stainless 01992 801927 www.almhm.co.uk Letter from In his regular look at life in the United States, building products marketing specialist Chris Wright, owner of Utahbased CAW Market Communications, discusses the World Cup and the changes in America that may open the door for UK manufacturers to export their products One of the hardest things to give up when moving to the States was my long held Ipswich Town Football Club season ticket. Several years over this side of the pond later and I’m still as avid an ITFC fan as I ever was, albeit from a great distance – Saturday afternoon games usually start at 8am here, which makes for a very different “coffee, bacon, hash browns and eggs” match day experience. Like most of you reading this, I’m sure, I have strong opinions on England’s recent World Cup early bath, as the late, legendary Eddie Waring might once have put it. Fortunately, for me at least, the performance of the US team has somewhat quelled the usual disappointments of an international football, or should I even say soccer, tournament. “This should all be seen Even before the World Cup was underway, a as very good news for UK surprisingly large number of building product born and bred Utahns here were keenly seeking my manufacturers. There are, opinion on USA’s chances. I feel, many product Finally, in the land of the touchdown, the time out and innovations that could be the home run, the beautiful successful over here, with game is really catching on in a big way, assisted massively by careful planning and the strong performance of the promotion” national team in Brazil. This is a big change from when I first moved over here. Indeed, if you had told me then that a good percentage of Americans would watch every kick of the World Cup, much less be the biggest foreign supporter contingent, I’d probably have dismissed the idea pretty pronto. Heck, even when the World Cup was held here in 1994 it flew over most sports fans’ heads. As often happens, sport is a good barometer of the rest of our lives and the recent experiences with unfolding events in Brazil got me thinking that America is a changing country in many ways, even from the one I first knew – and I’m a relative newcomer, or should I even say rookie. One of the big changes has been the gradual wider adoption of green principles and a much deeper understanding and appreciation of sustainability issues. It would be correct to observe that the average American has generally been less concerned about the environment compared with, say, Europeans. As has been covered in a previous letter, there are a plethora of reasons for this, not least that so much of the United States land mass is open space and fresh air, “so where’s the problem?” However, rather like in football / soccer – delete as you feel best – this is a nation that is very good at making up for lost time. That probably explains why the LEED (Leadership in Energy and Environmental Design) green building certification programme has been so quickly and widely adopted all around the world. This should all be seen as very good news for UK building product manufacturers. There are, I feel, many product innovations that could be successful over here, with careful planning and promotion. As recent experiences on the field of play have shown, America seems more than willing to ring the changes these days. Well worth a look, I’d say. www.cawmc.co.uk Hot Melt Cooker Hire Thermostatically controlled, air jacketed mixers available in 2 sizes: • 1.5 drum, 110 volt, caster mounter with lifting point • 3 drum, 110 volt, caster mounter with lifting point Fully serviced prior to delivery. Full operator training available. For further information and a hire quotation call 01858 410372 SHEET METAL BENDING SOLUTIONS Your Products with Our Technology High speed production with less set-ups, easier operation and high accuracy. A full range of bending and forming solutions for the roofing and construction industry from RAS, Forstner, Wecotech and others. ‘QUALITY THAT COUNTS’ JOHN MURRAY MACHINERY enquiries@jmmachinery.co.uk Tel: 01536 772397 - Fax: 01536 772468 Web: www.jmmachinery.co.uk RCIMAG.COM JULY 2014 021


RCI JULY 2014
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