People

Cumbria-based Burlington has announced a number of changes to the structure of its UK sales team. This latest move supports the company’s ambitious post-recession corporate development strategy; that will focus on achieving increased market penetration through the delivery of greater product segmentation.

Occupying the newly created business development role is Mike Gough. Having spent the last 2 years with Burlington working in the position of sales representative, Mike will serve as a critical link between production and sales, and be responsible for identifying and assessing the potential of new key retail specialists and developing a UK network of stockists in the process, whilst overseeing the management of Burlington’s soon-to-be-opened Lakeland Stone Studio.

Mike will also provide a vital link with Burlington’s increasing consumer base that the company now attracts. Regionally, and assuming responsibility for the North East and North West, the Midlands and the northern Home Counties, is newly appointed Chris Biddick.

Chris has over 17 years’ experience of the bathroom, kitchen, interiors, ceramics and tile markets. Representing Burlington in London, the South East and South West is Rob Harris. Having spent the last 15 years as regional sales manager with Burlington, Rob has a thorough understanding of the natural stone industry.

Continuing to look after customers in the North and Scotland, an important geographic market in terms of Burlington’s roofing and architectural product offering, is Ian Ramsay. Having spent the last 17 years with Burlington, he is widely respected throughout the natural stone industry.

In support of delivering improved penetration of the landscaping market is landscaping products manager, John Atkinson. In addition to strengthening Burlington’s network of regional distributors, John will focus on promoting the company’s increasingly popular aggregates product offering.

Providing a valuable in-house sales support function are Andrea Tallon and Tracey Nelson. Nick Williams, recently-appointed sales & marketing director, commented: “Burlington is on the cusp of entering a new, dynamic and exciting phase of development that will see far greater emphasis placed on product and market diversification.

To support such a move, we have invested significant time and resources in developing what we believe is a more effective sales operating structure.

Whilst Burlington’s sales force now has a degree of new blood, at its core is a team of highly experienced sales professionals who not only have a proven track record within the natural stone industry, but all of whom possess product and technical knowledge that is second to none.”