062 RCI 0517

RCI May 2017

FLAT ROOFING & WATERPROOFING However it is at times like this, I would argue, that we must keep our focus on what we can control and affect without being too concerned on areas which we cannot influence. By acting in the now and strategizing confidently for the future, we can all positively impact on the resilience of our businesses and the industry as a whole, thus negating the negative effects of this uncertainty. In our market there is always opportunity. As one area reduces its potential – for example a downturn in commercial offices, another area may see an uplift in investment – such as academies. By keeping one ear to the ground and actively looking for these openings we can create growth out of uncertainty. Huge prospects If we were looking at this from a government perspective, the construction industry as a whole actually presents huge prospects, in that it is a large contributor to GDP (£110 billion per annum). That’s a solid seven percent of the UK total, which can be quite quickly improved by creating or increasing initiatives such as the PBSB (Priority Schools Building Programme), major infrastructure projects and new house build initiatives, such as Help to Buy. Construction industry businesses then benefit from new demand and help to keep the economy ticking over. Uncertainty does have other positive effects. In times such as this, people will always seek the reassurance of strong, proven brands. The work we’ve done across Sarnafil and Trocal, our single ply roofing brands, to develop the strength and identity of our brand means that people have the confidence to work with us into the future. I believe our longevity is down to our unwavering commitment to innovation and sustainability. These two pillars give businesses the strength to grow and succeed – resilient, determined action in these areas will be the key to harnessing the opportunities that uncertainty will bring, rather than hiding from the threat of potential monsters. Don’t hide The irony is, hiding from these phantoms may be enough to bring them to reality. Engage with uncertainty, acknowledge your instinctual response, and transition from preparation into action – we’ll all be much more likely to have a good time. Like that party – it’s much better to positively participate than sit at home wondering what might have been! http://gbr.sarnafil.sika.com working for members in the single ply industry EDUCATING, INFLUENCING & SUPPORTING For more information 0845 1547188 enquiries@spra.co.uk JOIN AND HELP SHAPE THE FUTURE OF SINGLE PLY ROOFING www.spra.co.uk • Apprenticeship, upskilling and other training programmes • Online learning and CPD modules • Audits and guidance with wide-scale acceptance • Introduction on BIM objects in specification • Technical helpline and weekly updates • Product support and business benefits package QUALITY FIRST - INSIST ON A SPRA MEMBER! Download SPRA Guidance for FREE www.spra.co.uk


RCI May 2017
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