Project1_Layout 1 07/05/2013 CLADDING & SHEETING
Cladding for coast,
country and city
Freefoam has responded to market demand and
feedback from customers launching a new colour to
its Weatherboard style cladding range – sage green.
A natural, soft shade with grey undertones, subtle
yet stylish, making it suitable for any location, from
rural countryside, coastal situations and urban city
Marketing manager, Louise Sanderson,
explained: “We’re seeing a high level of interest in
our cladding range for a huge variety of projects.
From newbuild developments, home renovation
for extensions and dormers and also for caravans,
lodges, home offices and summer houses. Colour is
an important factor and we find that consumers are
particularly attracted to more natural subtle shades.
The new sage green gives our trade customers more
choice and the opportunity to open up new markets.
The new colour is available in the 170mm wide
Weatherboard embossed textured cladding board
and comes with a range of matching fitting trims
to create a neat professional coordinated finish.
Freefoam offers a wide range of colours including
contemporary shades of grey and blue, more
traditional cream and brown and now green, taking
the total to 11.
PVC-U cladding is said to require minimal
maintenance once installed, a major benefit for
property owners and a compelling feature for any
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property developer or public sector housing provider.
With significant environmental credentials, being
awarded an A+ rating from the Building Research
Establishment’s ‘Green Guide to Specification’ when
installed with standard components, the range is said
to make a real alternative to timber and fibre cement
Colin St John, commercial director, said: “We’ve
seen a surge of interest in our Fortex cladding range
with sales doubling last year. Now is the right time
to add a new colour to augment our existing range
and to give our customers a valuable addition to
their portfolio of products and a real opportunity to
develop new business streams.”
The people behind the product
Freefoam has announced the launch of three new
short videos to promote the business online and
through social media. Showcasing the faces behind
the product, and the production and distribution
facilities located in Northampton, all three give a
real insight into how PVC building products are
made and distributed from start to finish.
With social media becoming an essential part
of any companies marketing strategy, Freefoam
says it is committed to producing high quality,
interesting content, and video is the perfect
medium to achieve this. Using social media
agency Mind Made, the filming took place over
three days using drone, GoPro and steadicam
01992 801927 www.almhm.co.uk
technologies to capture the busy day to day
operation as it happened.
The production facility video features
Freefoam’s 21m high ‘mixing’ plant, and 3,840m2
manufacturing plant illustrating how the virgin
powder is mixed and blended to produce the
raw material and then heated and processed on
extrusion lines to produce a range of products
including fascia, soffit and guttering.
Processing up over half a million product lines
throughout the year involves careful coordination
between distribution and customer teams. This
video highlights how products are stored, picked,
packaged and despatched to customers.
Colin St John, commercial director, said:
“We’re very pleased with these short films. They
show the scale of our operation in a dynamic and
informative way and how our team work hard to
make and deliver first class building materials.
The essence of the project was to showcase the
scale of our operation, the varied processes that
go in to manufacturing a plastic product, and last
but not least, we wanted to recognise our teams –
the people behind the product.”
View the videos at www.freefoam.com/