Custom content solutions for RCI’s advertisers
While we are all experiencing a dramatic re-ordering of priorities as we attempt to deal with
the COVID-19 outbreak, we all need a little positivity in our lives to help us get through these
Across all of RCI’s digital platforms, we’ve seen a signifi cant increase in the number of readers who
are using our outlets to keep up-to-date with the latest news, views, technical information and
product launches and updates, covering the roofi ng, cladding and insulation sectors.
RCI boasts three digital platforms – the website, ‘Roofzine’ newsletter, and bespoke HTML e-shots.
As a result, we have seen, on average, a 35% spike on click throughs across our online products.
This, in turn, has created a greater brand awareness and return on investment for those who are
marketing their products and services via RCI’s portfolio.
In response to this, we would like to o er you an opportunity to take advantage of our captive
audience to showcase and promote your brand, which will help to drive your business forward.
The opportunities we have available are endless, however, below is a list of some of the key
elements we feel will o er you a greater return on your investment:
• Video CPD/ Thought leadership content
• Bespoke HTML e-shots
• Website takeovers
• Leader banners
• Digital button adverts on the website / newsletter
• MPU banner adverts
• Skyscraper adverts
• Editorial opportunities in the magazine and on the website.
Another area where we are seeing signifi cant growth is in the use
of webinars, which provide a fantastic opportunity to promote
the technical benefi ts of your products and services to a tailored
audience. Over the past month the business has seen more than a
40% increase on both registrations and the number of delegates
who have listened to the webinars we’ve hosted.
Stay tuned as we continue to support the roofi ng, cladding and
insulation industries during this di cult time. Together we can ride
the recovery and thrive when the upturn comes.
Please contact Tony Brown on 01732748059 or e-mail Tony.Brown@markallengroup.com
to discuss these marketing opportunities in more detail